From Jack Johnson to LeBron James

List of Tables IntroductionChris Lamb 1. Framing White Hopes: The Press, Social Drama, and the Era of Jack Johnson, 1908-1915Phillip J. Hutchison 2. Jesse Owens, a Black Pearl amidst an Ocean of Fury: A Case Study of Press Coverage of the 1936 Berlin Olympic GamesPamela C. Laucella 3. Multifarious Hero: Joe Louis, American Society, and Race Relations during World Crisis, 1935-1945Dominic J. Capeci Jr. and Martha Wilkerson 4. Outside the Pale: The Exclusion of Blacks from the National Football League, 1934-1946Thomas G. Smith 5. Democracy on the Field: The Black Press Takes On White BaseballChris Lamb and Glen L. Bleske 6. A Nod from Destiny: How Sportswriters for White and African American Newspapers Covered Kenny Washington's Entry into the National Football LeagueRonald Bishop 7. Jackie Robinson and the American Mind: Journalistic Perceptions of the Reintegration of BaseballWilliam Simons 8. "This Is It!" The Public Relations Campaign Waged by Wendell Smith and Jackie Robinson to Cast Robinson's First Season as an Unqualified SuccessBrian Carroll 9. Integrating New Year's Day: The Racial Politics of College Bowl Games in the American SouthCharles H. Martin 10. Main Bout, Inc., Black Economic Power, and Professional Boxing: The Canceled Muhammad Ali-Ernie Terrell FightMichael Ezra 11. A "Race" for Equality: Print Media Coverage of the 1968 Olympic Protest by Tommie Smith and John CarlosJason Peterson 12. Sports Illustrated's African American Athlete Series as Socially Responsible JournalismReed Smith 13. Rebellion in the Kingdom of Swat: Sportswriters, African American Athletes, and Coverage of Curt Flood's Lawsuit against Major League BaseballWilliam Gillis 14. Chasing Babe Ruth: An Analysis of Newspaper Coverage of Hank Aaron's Pursuit of the Career Home Run RecordMaureen Smith 15. Arthur Ashe: An Analysis of Newspaper Journalists' Coverage of USA Today's OutingPamela C. Laucella 16. Michael Jordan's Family Values: Marketing, Meaning, and Post-Reagan AmericaMary G. McDonald 17. Rush Limbaugh, Donovan McNabb, and "a Little Social Concern": Reflections on the Problems of Whiteness in Contemporary American SportDouglas Hartmann 18. I'm the King of the World: Barry Bonds and the Race for the RecordLisa Doris Alexander 19. Redemption on the Field: Framing, Narrative, and Race in Media Coverage of Michael VickBryan Carr 20. Weighing In on the Coaching Decision: Discussing Sports and Race OnlineJimmy Sanderson 21. The LeBron James Decision in the Age of ObamaJamal L. Ratchford Source AcknowledgmentsContributorsIndex