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Focus Groups

Theory and Practice

By: David W. Stewart, Prem N. Shamdasani

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Paperback | 20 March 2014 | Edition Number 3

At a Glance

Paperback
224 Pages

Edition Type
Revised

Dimensions(cm)
22.86 x 15.24 x 1.19

Paperback

$135.75

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The book is known for its accessibility, the step-by-step nature of the advice, comprehensiveness of the treatment of focus groups, and its historical perspective.

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