Fields in Vision : Television Sport and Cultural Transformation - Garry Whannel

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Fields in Vision

Television Sport and Cultural Transformation

By: Garry Whannel

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Hardcover | 15 October 1992 | Edition Number 1

At a Glance

Hardcover
256 Pages

Dimensions(cm)
23.4 x 15.6 x 1.6

Hardcover

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Fields in Vision offers a comprehensive and analytical study of the international phenomenon of television sports coverage. Garry Whannel considers the historical development of sport on television, the growth of sponsorship and the way that television and sponsorship have re-shaped sport in the context of the enterprise culture.
Drawing on archival research, Whannel first charts the development of the BBC Outside Broadcast department, and the growing battle for dominance between BBC and ITV, showing how sponsorship and the rising power of sports agents began to transform sport - not only in the UK but across the world - in the 1960s. He goes on to examine the implications of this vast and escalating global network during the 1980s by analysing the central role that stars and narratives began to play in television sport, presenting case studies of major contests such as Coe versus Ovett and Decker versus Budd. His study also takes into account one of the more indirect, but no less significant results of international televised sport - the rise of popular fitness chic and the American monopoly of the workout boom of the 1980s.
Fields in Vision explains the development of television sport by linking its economic transformation with the cultural forms through which it is represented, offering a study encompassing not simply the sports world, but our relationship with television and the media industries as a whole.

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List of Illustrations
Acknowledgements
List of Abbreviations
Sport, television and culture	p. 1
Institutions, practices and economic relations
National events and the authority of the BBC	p. 13
Production practices and professional ideologies	p. 25
BBC v. ITV competition	p. 45
Made for television: sponsorship and the rise of the sports agent	p. 67
Sport on television
Analysing television sport: transformations of space and time	p. 87
Assemblage and framing	p. 104
Stars, narratives and ideologies	p. 121
Cultural transformations
The case of athletics	p. 151
The road to globalisation	p. 163
Field of representations	p. 181
Audiences and pleasures	p. 194
Final thoughts	p. 203
Appendix	p. 209
Notes	p. 211
Bibliography	p. 222
Index	p. 233
Table of Contents provided by Blackwell. All Rights Reserved.

Fields in Vision

Television Sport and Cultural Transformation

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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