Fashion Marketing

Name: Fashion Marketing
Brand: Kogan Page Ltd
Price: 64.75 AUD
Availability: PreOrder

Strategies and Innovative Practices for Brand Positioning

By: Jo Wiltshire Tidy, Catrin Cousins

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Paperback | 24 March 2026 | Edition Number 1

At a Glance

Paperback
328 Pages

Dimensions(cm)
24.0 x 17.0 x 1.5

Paperback

RRP $82.95

$64.75

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Available: 24th March 2026

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Learn the vital role marketing plays within the fashion industry, with this fashion-focused textbook.

This textbook is aim at undergraduate students that need a comprehensive introduction to the world of fashion marketing.

Fashion Marketing explores:

- Consumer and customer motivations

- E-commerce and social commerce

- Digital and technological advancements

- Global perspectives

- Sustainability and the product lifecycle

- Marketing channels

Taking a holistic view at the fashion landscape, this textbook covers traditional and new marketing strategies of fashion brands from fast fashion to high-end and luxury. Students will understand the key concepts and fundamentals of fashion marketing, by engaging with practical insights, exercises and various real-world examples throughout this book. Examples include various companies including Marks and Spencer's, Matalan, Chanel, Paynter, Puma and GymShark.

In-text resources include a glossary, key concepts and learning outcomes, exercise questions and real-world examples. Online resources include PowerPoint slides for lecturers, short audio clips and a lecturers' manual.

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