False

"The most consequential riddle in human psychology is why so many people believe such incredibly wrong and dangerous things. Joe Pierre, master of this mystery, has written a fascinating book that best describes and explains the seductive appeal of lies, misinformation, and conspiracy theory. Only by plumbing the depths of gullibility can we hope to neutralize its increasingly corrosive effects on our ever more fragile democracy" -- Allen Frances, Professor and Chair Emeritus, Department of Psychiatry, Duke University "As a psychiatrist, Pierre brings a fresh perspective to the problems of fake news and misinformation, and why people can be led to believe things that are false or misleading. From delusions to faith, and science and probabilities, Pierre takes the reader on a fascinating tour of the kaleidoscopic diversity of human belief formation and its pitfalls." -- Stephan Lewandowsky, Professor of Cognitive Science, University of Bristol "Many books address our common fallacies, biases, and cognitive errors, but Pierre's False shows how these psychological quirks have fueled many of our contemporary delusions, including 'Pizzagate', QAnon, flat Earth belief, and the Covid lab leak and anti-vaccination conspiracies. The writing is lively, accessible, and filled with illustrative examples drawn from our contemporary world. Highly recommended." -- Stuart Vyse, behavioral scientist, contributing editor, Skeptical Inquirer magazine, and author of Believing in Magic: The Psychology of Superstition "In this up-to-date research on the increasing amount of disinformation plaguing society, psychiatrist and cognitive scientist Pierre (Univ. of California) makes a compelling case for the view that susceptibility to misinformation is not confined to people with a low IQ or low social rank." -- S. A. Mason, Choice "False offers school leaders the opportunity to understand the public we serve a bit more and, perhaps more importantly, encourages us to hold the mirror up to our own ideologies and beliefs as we attempt to be balanced leaders within our schools and local communities." -- Tiffany Campbell, School Administrator