Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.
What's an eye chart and how does it work? Desert nomads tested their vision by distinguishing a pair of stars, but we've created more anxiety-provoking ways to test the strength of our eyes. Encompassing a Spanish cleric's Renaissance guide to testing vision, a Dutch ophthalmologist's innovation in optical tech, and the witty subversion of the eye chart in advertising and popular culture, Eye Chart is an essay on the sharp, the fuzzy, and the invisible. It's about that familiar thing we read partially, and with difficulty. Reading the eye chart is an exercise in failure, since it only gets interesting when you can't read any further. To read the eye chart is the opposite of interpretative reading. You're supposed to read it up (the way we might use something up or eat it up). But you can't. It's like the shortest longest book in the world. Eye Chart is about that lesson in failure and unreadability that finally lets us see things.
Object Lessons is published in partnership with an essay series in The Atlantic.
Industry Reviews
Germano's style is conversational yet also deeply informative. He manages to turn font design and typography into a fascinating history about the diagnosis of vision. * Times Higher Education *
I can see people in the ocular industry finding much that's new on these pages, and as for the average reader ... they have a veritable bijou box of delights ... It's a great little read about something you wouldn't expect to find fun in the exploration of. * The Bookbag *
William Germano's Eye Chart is a surprisingly compelling and at times quite poetic examination of this now ubiquitous technological innovation ... Germano begins his exploration of the eye chart with a simple question: "What can you see?" Soon, though, the reader understands that things are more complex than simply providing a concrete response to a clear question. It's not just about identifying objects near and far. It's also about why we see, when we see, how clearly we see, and what we understand about the things we see ... If this medical innovation has ever been intimidating, or a measure of increasing failure as you slip into your final years, Germano's Eye Chart should be a graceful reminder that the art of vision has many levels. * PopMatters *
As one who has failed countless eye tests, I had no idea that my condition was metaphysical. Then I read William Germano's comprehensive and witty history of this amazing object. There it is, at the crossroads of vision and blindness, clarity and obscurity, scientific objectivity and subjectivity. Germano shows that the humble eye chart is everywhere, a central object, image, and text in the world of visual culture. His book is a feast of learning, precision, and humor. * W. J. T. Mitchell, Professor of English and Art History, University of Chicago, USA, and author of What Do Pictures Want? *