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Five Keys to Entering New Markets

By: Frank Lavin, Peter Cohan, Gary Locke (Foreword by)

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eBook | 24 June 2011 | Edition Number 1

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256 Pages

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Learn how your business can tap into foreign markets

In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities.

Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating—this book solves these problems, giving you everything you need to grow.

The ultimate handbook for any business looking to go global
Explains the five essentials of international expansion
Written by two experts with years of experience building global businesses around the world

Guiding you through the how to's of going global, Export Now is your one-stop resource for expanding your business overseas.