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Exploring Trade Union Identities : Union Identity, Niche Identity and the Problem of Organizing the Unorganized - Bob Smale

Exploring Trade Union Identities

Union Identity, Niche Identity and the Problem of Organizing the Unorganized

By: Bob Smale

Hardcover | 8 January 2020 | Edition Number 1

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Exploring Trade Union Identities presents a critical discussion of contemporary trade unions, informed by cutting edge research into union identities. The book will develop a new approach to understanding unions based on their projected identities through the application of a new multi-dimensional framework of analysis. The book also explores the concept of 'niche' in the context of trade unions, introducing the idea of 'niche unionism' to encompass unions that organize niche areas within the labor market and larger as well as general unions that organize niches in occupational or industrial sections. Through the analysis of union identities and the recognition of niche unionism the book will argue that unions are now largely cornered within established membership territories and are having limited success in organizing the unorganized. The discussion will consider issues influencing the development of union identities including rebranding, the impact of mergers, the formation of new unions, and the efficacy of union identities with reference to the problem of organizing unorganized workers.
 
Industry Reviews
"Based on extensive and meticulous research, Bob Smale provides a rich and important contribution to understanding why people join different types of unions. Exploring the relationship between general and niche unions, he identifies what we can learn for future forms of worker organization. A very valuable read." Jacqueline O'Reilly, University of Sussex
"Bob Smale offers an insightful, new way of thinking about trade union identity. Anyone who is interested in trade unions should read this book." Steve Williams, University of Portsmouth
"In this authoritative and innovative study, Smale draws on theory from outside the industrial relations field to explore and redefine 'union identities' and 'niche unionism'." David Lain, Newcastle University
"This is an interesting and important examination of how different unions have positioned themselves to recruit workers in areas of the economy that are currently largely unorganized." Ed Blissett, University of Hertfordshire

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