Experimental Design

Name: Experimental Design
Brand: Taylor & Francis Inc
Price: 246.75 AUD
Availability: BackOrder

From User Studies to Psychophysics

By: Douglas W. Cunningham, Christian Wallraven

Write A Review

Hardcover | 17 November 2011 | Edition Number 1

At a Glance

Hardcover
408 Pages

Dimensions(cm)
22.9 x 15.2 x 2.5

Hardcover

RRP $284.00

$246.75

13%OFF

or 4 interest-free payments of $61.69 with

or

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

As computers proliferate and as the field of computer graphics matures, it has become increasingly important for computer scientists to understand how users perceive and interpret computer graphics. Experimental Design: From User Studies to Psychophysics is an accessible introduction to psychological experiments and experimental design, covering the major components in the design, execution, and analysis of perceptual studies.

The book begins with an introduction to the concepts central to designing and understanding experiments, including developing a research question, setting conditions and controls, and balancing specificity with generality. The book then explores in detail a number of types of experimental tasks: free description, rating scales, forced-choice, specialized multiple choice, and real-world tasks as well as physiological studies. It discusses the advantages and disadvantages of each type and provides examples of that type of experiment from the authors' own work. The book also covers stimulus-related issues, including popular stimulus resources. It concludes with a thorough examination of statistical techniques for analyzing results, including methods specific to individual tasks.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.