Evolve, Adapt or Collapse

Bottom Line Driven Marketing in a Digitally Evolving World

By: J. C. Sum

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Paperback | 25 March 2020

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Be motivated and inspired by this entertaining and insightful read that offers practical, hard-hitting and sometimes creatively unorthodox advice for businesses in a digitally evolving world.
Disruptive technology, globalization, geopolitical instability, rising costs and regulations, all create adversity for businesses over time, regardless of the size of the company, location or nature of the industry. However, these challenges have been compounded by the socio-economic and cultural shifts in the digitally savvy consumer mindset.
"EVOLVE, ADAPT OR COLLAPSE" reveals what businesses need to do with their marketing game to survive and thrive in transformative times.
By understanding how the modern customer journey has changed due to digital disruption, business owners, entrepreneurs, senior management and marketing & sales professionals will gain insight on bottom line driven marketing strategies that will help grow sales numbers fast.
Within these pages, you will learn:

How the Digitally Evolving World Impacts Business
Why Everything Starts with Marketing
How to Position Your Business Against the Competition
How Digital Marketing Fits In
The Need for Hybrid Marketing
How to Evolve & Adapt Your Business

For the first time, author J C Sum shares his "Marketing Inverted Pyramid" that is a marketing-based fundamental business framework that guides an organization's strategies and tactics, in an analogue or digital world.
It is time for your business to evolve, adapt or collapse

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