Essentials of Intellectual Property : Law, Economics, and Strategy - Alexander I. Poltorak

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Essentials of Intellectual Property

Law, Economics, and Strategy

By: Alexander I. Poltorak, Paul J. Lerner

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Paperback | 8 March 2011 | Edition Number 2

At a Glance

Paperback
320 Pages

Edition Type
Revised

Dimensions(cm)
22.73 x 15.24 x 2.13

Paperback

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The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors <p> Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the <i>Second Edition</i> of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. <ul type="disc"> <li>Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as registered design and mask works <li>Covers important concepts such as IP strategy, protection, audits, valuation, management, and competitive intelligence <li>Offers an introduction to IP licensing and enforcement <li>Now features discussion of critical precedent-setting recent IP cases and proposed patent reform </ul> <p> Providing business professionals and IP owners with in-depth knowledge of this extremely important subject, this book helps those new to this field gain a better understanding and appreciation for the results of their creative abilities.

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