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Essentialism : The Disciplined Pursuit of Less - Greg McKeown

Essentialism

The Disciplined Pursuit of Less

By: Greg McKeown

Paperback | 15 April 2014

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Have you ever found yourself stretched too thin at home or at work?

Do you simultaneously feel both overworked and underutilized?

Do you often feel busy but not productive, like you're always in motion, but never getting anywhere?

Do you feel like your time is constantly being hijacked by other people's priorities and agendas?

Have you ever said "yes" to something simply to please and then resented it afterwards?

If you answered yes to any of these, the way out is the Way of the Essentialist.


The Way of the Essentialist involves doing less, but better, so you can make the highest possible contribution in every area of your life.

The Way of the Essentialist isn't about getting more done in less time. It's not about getting less done. It's about getting only the right things done. It's about challenging the core assumption of 'we can have it all' and 'I have to do everything' and replacing it with the pursuit of 'the right thing, in the right way, at the right time'. It's about regaining control of our own choices about where to spend our time and energies instead of giving others implicit permission to choose for us.

In Essentialism, Greg McKeown CEO of a Leadership and Strategy agency in Silicon Valley who has taught at Apple, Google and Facebook draws on experience and insight from working with the leaders of the most innovative companies and organizations in the world to show how to achieve what he calls the disciplined pursuit of less. By applying a more selective criteria for what is essential, the pursuit of less allows us to regain control of our own choices so we can channel our time, energy and effort into making the highest possible contribution toward the goals and activities that matter.

Essentialism isn't one more thing; it is a different way of doing everything. It is a discipline you apply constantly, effortlessly. Essentialism is a mindset; a way of life. It is an idea whose time has come.
Industry Reviews
"Essentialism will give you richer, sweeter results and put you in real control, giving greater precision to the pursuit of what truly matters."-Forbes

"In this likeable and astute treatise on the art of doing less in order to do better...McKeown makes the content fresh and the solutions easy to implement. Following his lucid and smart directions will help readers find 'the way of the essentialist.'"-Success

"Do you feel it, too? That relentless pressure to sample all the good things in life? To do all the 'right' things? The reality is, you don't make progress that way. Instead, you're in danger of spreading your efforts so thin that you make no impact at all. Greg McKeown believes the answer lies in paring life down to its essentials. He can't tell you what's essential to every life, but he can help you find the meaning in yours."-Daniel H. Pink, author of To Sell is Human and Drive

"Entrepreneurs succeed when they say 'yes' to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying 'no' to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards."-Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 New York Times bestseller The Start-up of You

"As a self-proclaimed 'maximalist' who always wants to do it all, this book challenged me and improved my life. If you want to work better, not just less, you should read it too."-Chris Guillebeau, New York Times bestselling author of The $100 Startup

"Great design takes us beyond the complex, the unnecessary and confusing, to the simple, clear and meaningful. This is as true for the design of a life as it is for the design of a product. With Essentialism, Greg McKeown gives us the invaluable guidebook for just such a project."-Tim Brown, CEO of IDEO

"In Essentialism, Greg McKeown makes a compelling case for achieving more by doing less. He reminds us that clarity of focus and the ability to say 'no' are both critical and undervalued in business today."-Jeff Weiner, ?CEO, LinkedIn

"Essentialism is a powerful antidote to the current craziness that plagues our organizations and our lives. Read Greg McKeown's words slowly, stop and think about how to apply them to your life-you will do less, do it better, and begin to feel the insanity start to slip away."-Robert I. Sutton, Professor at Stanford University and author of Good Boss, Bad Boss and Scaling Up Excellence

"Essentialism is a rare gem that will change lives. Greg offers deep insights, rich context and actionable steps to living life at its fullest. I've started on the path to an Essentialist way of life, and the impact on my productivity and well-being is profound."-Bill Rielly, Senior Vice President, Intel Security

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