Escape Velocity

Free Your Company's Future from the Pull of the Past

By: Geoffrey A. Moore

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Audio Recording Downloadable | 5 October 2011

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240 Pages

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16.0 x 23.6 x 2.3

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“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

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"A pragmatic framework to help mature enterprises escape the pull of their pasts and embrace the new reality of work." -- John Chen, CEO, Sybase

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Acknowledgments	p. ix
Introduction	p. xiii
Escape Velocity and the Hierarchy of Powers	p. 1
Category Power: Reengineering Portfolio Management	p. 27
Company Power: Making Asymmetrical Bets	p. 63
Market Power: Capitalizing on Markets in Transition	p. 97
Offer Power: Breaking the Ties That Bind	p. 131
Execution Power: Engineering the Escape	p. 163
Conclusion	p. 191
Index	p. 205
Table of Contents provided by Ingram. All Rights Reserved.

Escape Velocity

Free Your Company's Future from the Pull of the Past

At a Glance

Audio Recording Downloadable

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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