Escape the Diet Trap

By: John Briffa

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Paperback | 17 January 2013

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The Problem: despite a wealth of nutrition advice, rates of obesity continue to rise. While specific diets vary in approach, the advice is generally underpinned by the calorie principle: weight loss is simply a matter of eating less or exercising more. Yet both science and anecdote frequently reveal that this doesn't work beyond the short term.

The Solution: Escape the Diet Trap reveals the myriad of reasons why taking a calorie-based approach to weight loss essentially dooms us to failure. It explains that it's not the dieter that is usually at fault, but the approach. By presenting ways of eating that offer enjoyable, satisfying fat loss, without extensive exercise, calorie-control or hunger, Escape the Diet Trap shows how to escape the cycle of restrictive attempts at weight loss and establish a healthy, sustainable relationship to food.

Key Features:

A thorough debunking of conventional weight-loss theory and the calorie principle using up-to-date, published research.

Science-based information and advice about weight control and health that change beliefs about food and lead to sustained changes in eating behaviour.

Practical, easy-to-apply fat-loss strategies that do not depend on eating less or exercising more.

Nutritional strategies for quashing carbohydrate cravings quickly and easily.

Trustworthy information from a doctor and author with 20 years experience with thousands of patients.

About the Author

Dr John Briffa is a practising doctor and award-winning health writer who has contributed to a wide variety of newspaper and magazines both in the UK and abroad. He was formerly the natural health columnist for the Daily Mail, and has been the Observer's nutritionist since 2002. He is the author of several books on the subject of health, nutrition and natural health including Ultimate Health, Natural Health for Kids, The True You Diet and Waist Disposal.

Industry Reviews

'Briffa's tips will leave you trim, toned and pleasantly hunger-free' Woman

'I was really impressed, mainly because the weight loss was so quick' Woman and Home

'Builds a sustainable relationships with food that will bring long-term weight loss without excessive hunger, calorie control or hunger' Saga

'I lost 6lbs in two weeks, despite eating a lot more than usual. I'm hooked' Cosmopolitan

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