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Engage : The Definitive Guide to Video Strategy for Business - Ben Amos

Engage

The Definitive Guide to Video Strategy for Business

By: Ben Amos

Paperback | 29 November 2024

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Are you spending on videos that don't deliver? Discover Engage, a proven roadmap that turns video from a costly experiment into a powerful strategic asset. With clear, actionable insights and real-world case studies, this book equips business owners, marketers and video producers to create videos that truly resonate with audiences and deliver results. Whether you're new to video or refining your approach, the Engage Framework will empower you to connect, convert and drive measurable ROI through every video you make. Don't just create videos-create videos that matter.

Industry Reviews

"Without a strategy, a few of your videos might perform. But with a smart strategy, many will connect with the right people and be watched to the end. And when that happens, your business grows. Follow the wisdom in Ben's book and build your own successful video strategy."

-Michael Stelzner, Founder of Social Media Examiner and Social Media Marketing World

"Engage is a must-read for anyone looking to master video marketing. With 14 years of expertise under his belt, Ben provides a clear, actionable guide to crafting effective video strategies. From audience targeting to practical marketing insights, real-world case studies and essential tools-it's all covered. Whether you're new to video marketing or a seasoned pro, this book will help you create compelling content that converts!"

-Chris Ducker, Bestselling author of 'Rise of the Youpreneur'

"The One Page Video Strategy Canvas is magnificent. Having that one tool in my video strategy toolkit makes it easy to win."

-James Schramko, JamesSchramko.com, Author of 'Work Less, Make More'

"Engage is an actionable blueprint to guide effective video production that returns tangible results. Ben Amos is a leading expert in the field of video marketing and Engage is a book that I feel confident using in my social media content creation course at University of the Sunshine Coast and will also refer my clients to."

-Dr Karen Sutherland, University of the Sunshine Coast and Dharana Digital

"Written with humour and filled with actionable insights, Ben Amos's new book Engage had me hooked-and laughing-from the first page. This book is for anyone who has created a video because 'everyone is doing video'. And yes, despite being a strategist for over twenty years, this includes me. Oh, the irony. Engage is a practical guide that follows a simple framework so you too can implement a strategic approach to your video marketing. It's a must-read for business owners who want to create video content that attracts, engages and converts."

-Mel Kettle, Leadership Communication Strategist, Speaker, Author, Facilitator

"Ben's seven-step video strategy framework is both practical and powerful. Since implementing it, I've delivered measurable results for my clients and strengthened my role as a true strategic partner. Engage is a must-read for anyone wanting to elevate their video marketing approach."

-Bill Baroana, Founder, Flex Media - Ohio, USA

"Having seen Ben speak on several occasions I knew his book would be amazing. Not only does it offer practical ideas that normal humans can actually implement, its use of case studies and examples makes it all feel totally doable. I'm not a strategy person, but this book could persuade me! Especially the whole one-page approach. Ben's clear and likeable writing style sucks you in, and I found myself making copious notes. A great read for those wanting to make video a working part of their overall marketing."

-Kate Toon, Author of 'Six Figures While You Sleep'

"It's so easy to get caught up in just producing video content or focusing on tech. But without a strategy, we're almost guaranteed to miss the mark. Engage fills this gap. Ben helps us create the right videos for the right audience. Packed with actionable insights, it's clear, approachable, and refreshingly fun-a must-read for anyone serious about video success."

-Ian Anderson Gray, Host of the Smart AI Podcast, Confident Live Marketing Podcast and Smart ADHD Podcast

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