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Emotion Marketing : The Hallmark Way of Winning Customers for Life - Scott Robinette

Emotion Marketing

The Hallmark Way of Winning Customers for Life

Hardcover Published: 20th January 2001
ISBN: 9780071364140
Number Of Pages: 247

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To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy

Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

Part One: Why Emotion Marketing Works. Chapter 1: The Business Case for Emotion Marketing. Chapter 2: The Value Star - A Model for Emotion Marketing. Part Two: What Emotion Marketing Is All About. Chapter 3: Emotional E: Equity. Chapter 4: Emotional E: Experience. Chapter 5: Emotional E: Energy. Chapter 6: Product and Money - The Rational Side of the Value Star. Part Three: How to Put Emotion Marketing to Work. Chapter 7: Building Customer Relationships That Last. Chapter 8: Emotion in Marketing Communications. Chapter 9: Emotion Marketing on Internet. Chapter 10: The Other E - Employees. Chapter 11: Emotion Marketing - An Action Plan.

ISBN: 9780071364140
ISBN-10: 0071364145
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 247
Published: 20th January 2001
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 23.6 x 15.9  x 2.7
Weight (kg): 0.59
Edition Number: 1

Earn 134 Qantas Points
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