Electronic Media Management, Revised

Name: Electronic Media Management, Revised
Brand: Taylor & Francis Ltd
Price: 263.75 AUD
Availability: BackOrder

By: Peter Pringle, Michael F Starr

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Hardcover | 5 October 2015 | Edition Number 5

At a Glance

Hardcover
432 Pages

Edition Type
New edition

Dimensions(cm)
26.0 x 18.4 x 26.01

Hardcover

RRP $305.00

$263.75

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

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