Electronic Media Management

Name: Electronic Media Management
Brand: Taylor & Francis Ltd
Price: 152.75 AUD
Availability: BackOrder

By: Peter Pringle, Michael F Starr

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Paperback | 30 March 2006 | Edition Number 5

At a Glance

Paperback
432 Pages

Edition Type
New edition

Dimensions(cm)
25.4 x 17.8 x 1.8

Paperback

RRP $171.00

$152.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

*The most complete book on broadcast and cable management
*The only book that examines the management of non-commercial radio and television stations
*The only book that examines ways of assuming ownership of a broadcast station or cable system

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