Electronic Commerce

By: Gary Schneider

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Paperback | 22 May 2014 | Edition Number 11

At a Glance

Paperback
640 Pages

Edition Type
Revised

Dimensions(cm)
23.2 x 18.9 x 2.3

New Edition

Published: 26th February 2016

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Packed with real-world examples, actual business cases, and a wealth of hands-on applications, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. The new edition maintains the popular structure of prior editions while providing comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field. Balancing technological issues with the strategic business aspects of successful e-commerce, it equips students with a solid understanding of the dynamics of this fast-paced industry. It provides thorough coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, 'Business Case Approaches' and 'Learning From Failure' boxes feature the experiences of actual companies to illustrate real-world practice in action.

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