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Electronic Commerce : 10th edition - Gary Schneider

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Electronic Commerce

10th edition

By: Gary Schneider, Charles McCormick, Bryant Chrzan

Paperback | 26 February 2016 | Edition Number 12

At a Glance

Paperback
624 Pages

Edition Type
Revised

Dimensions(cm)
3.8 x 20.2 x 27.1

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RRP $204.95

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Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E.

With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems.

New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

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Non-Fiction Engineering & Technology Technology in General Business & Management Management & Management Techniques Project Management Computing & I.T.Computer Science Information Technology General Issue Business Applications Project Management Software Business Aspects of E-Commerce

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