Driving ROI

A Summarized Venture Into Storytelling, Listening, And Measuring

By: John E., III Murray

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Paperback | 5 March 2007

At a Glance

Paperback
80 Pages

Dimensions(cm)
22.86 x 15.24 x 0.43

Paperback

$29.75

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What's driving your ROI? Driving ROI sets the stage for driving excellence within your organization. Your path, position, and perspective influence where you add and find value in a business decision. Whether you are an executive, trainer, operator, or a member of the marketing team, you will find value in the surveys, summaries, and stories trapped within. Most conversations about return on investments begin by someone telling you their method of calculating a dollar value for your efforts. ROI calculations have been based on subjectivity and cavalier approaches to assigning value to efforts. The reality is we all contribute to a return. Sometimes, that contribution is positive. Sometimes, it is negative. Sometimes, we need to share our stories and connect them before we apply some formula or a calculation. Driving ROI provides important insight and connections to communication, listening, delivering, and integrating a distinct return to your investments.

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