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Doing Ethnography : Qualitative Methods "How-To" Guides - Jessica Smartt Gullion

Doing Ethnography

By: Jessica Smartt Gullion, Susan Harper

eText | 3 February 2026

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Written by a sociologist and an anthropologist, this concise primer is packed with clear methodological guidance and engaging stories that illustrate what ethnography looks like in practice. The text follows the arc of a typical ethnographic study, with ethics and social justice concerns highlighted throughout. Jessica Smartt Gullion and Susan Harper address practical considerations in developing a research question, planning and conducting fieldwork, and dealing with common pitfalls. They show how to organize and analyze data, using techniques from grounded analysis to poetic inquiry. The book addresses the politics of fieldwork, discomfort and safety issues, and who has the right to tell others' stories, and offers advice on writing up and publishing ethnographic work for different audiences. Chapters include opening vignettes, boxes on key techniques, discussion questions, exercises, and prompts for contemplative learning.

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Non-FictionSociology & AnthropologySociologySocial Research & StatisticsEducationPsychologyPsychological MethodologyMedicineOther Branches of MedicinePsychiatry

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