Digital Project Management : The Complete Step-by-Step Guide to a Successful Launch - Taylor Olson

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Digital Project Management

The Complete Step-by-Step Guide to a Successful Launch

By: Taylor Olson

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Hardcover | 30 October 2015

At a Glance

Hardcover
272 Pages

Dimensions(cm)
22.9 x 15.2 x 2

Hardcover

$131.75

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The digital world is growing and changing at a rate that can seem overwhelming to those project managers who have to keep up with it to build customer-facing solutions and applications. It's rare for project managers working in this field to be provided with much direction or a process by which to carry out a project, and there has been almost nothing available specific to these types of projects in the literary marketplace. Digital Project Management: The Complete Step-by-Step Guide to a Successful Launch was developed to fill this gap by providing the knowledge, best practices, and proven steps to successfully manage digital projects from end-to-end and was created to be easily adaptable to different project types and technological advances.

Industry Reviews

"Launching 9 different sites across South American wouldn't have been possible without this digital rollout process in place. I strongly recommend it!" -Rafael Eugenio Figueroa, Digital Marketing, General Motors South America; "Using this rollout process for complex technical projects has enabled me to break project work into logical and manageable steps from kick-off to launch. Following along with the process ensures that I don't miss critical steps that might otherwise be overlooked, and it provides me a guideline for managing complicated work across functional teams. Projects small and large, local or global, and with varying scope can all greatly benefit from the structure provided by the rollout process presented in this book." -Jennifer Harrison, Digital Project Manager; "I now use the rollout process in this book for every single site project I manage. It pretty much ensures success thanks to the straightforward, intuitive instructions." -Megan Reed, Rollout Manager, MRM//McCann; "This step-by-step process provides an A to Z reference guide to success for any level digital project manager." -Anne Marie Lambert, Sr. Digital Producer, Leo Burnett Worldwide, Inc.; "Olson has written a wonderful book targeted to agency project managers charged with delivering digital projects. It offers a great blend of classic project delivery methodology in an agency-specific context. I'm going to buy copies for everyone on my team." -Kirk Mager, Platform Lead, The Blue Hive

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