Digital Branding

How to Successfully Build and Measure a Brand Online

By: Daniel Rowles

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Paperback | 3 January 2025 | Edition Number 4

At a Glance

Paperback
240 Pages

Edition Type
Revised

Dimensions(cm)
2.34 x 1.56 x 0.17

Paperback

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Looking to strengthen your brand strategy and boost your digital presence with proven frameworks?Digital Branding is a practical, detailed guide designed for mid-career marketers and brand strategists eager to develop credible, impactful brands. Author Daniel Rowles, a respected CIM fellow and industry influencer, provides step-by-step strategies to build and optimize your brand identity across key digital channels. You'll learn how to: - Develop a clear brand planning framework to guide your strategy- Apply principles of identity development tailored to today's digital landscape- Implement effective channel selection based on data and market insights- Optimize your use of Google Analytics, SEO and social media algorithms- Explore the impact of Generative AI on modern branding techniquesWith real-world examples including PWC, BBC and Specsavers, this fully updated fourth edition equips you with actionable tools to elevate your brand and advance your career in an ever-changing digital world. Themes include: Brand strategy, digital branding, identity development, Google Analytics, SEO, generative AI, marketing frameworks, career growth

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