Digital Branding

A Complete Step-by-Step Guide to Strategy, Tactics, Tools and Measurement

By: Daniel Rowles

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Paperback | 3 December 2017 | Edition Number 2

At a Glance

Paperback
232 Pages

Edition Type
Revised

Dimensions(cm)
24 x 16 x 1.5

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Published: 3rd January 2022

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Provides a step-by-step framework to build, optimize and measure online branding, including cutting edge updates on mobile marketing, augmented/virtual reality and new practical tools to implement them. Digital Branding, second edition gives step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. This succinct handbook draws together each of the core marketing avenues like content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. The second edition of Digital Branding contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on how to tackle advancements in mobile marketing, mobile payments as well as augmented and virtual reality. The book includes an insightful toolkit of free and paid tools to measure digital branding across the multiple channels and purposes. Updates on social guidelines and policy also accompany a valuable checklist, outlining the digital branding process from start to finish. Written by a highly respected CIM professional, marketers and brand strategists will gain a highly efficient handbook to enhance their online brand identity.

Industry Reviews

"In the fast-paced world of digital media, every marketer needs a bible - I can't recommend it enough." * Gemma Butler, Associate Director of Marketing, Chartered Institute of Marketing *
"Worthy of a spot on your desk if you're passionate about delivering results through digital channels. A practical yet strategically minded guide - I highly recommend." * Tim Ruthven, Head of Marketing Innovation, Imperial College Business School *
"The definitive hands-on guide to digital tactics and strategy." * Ciaran Rogers, Host. of the Digital Marketing Podcast *

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