A provocative look at how and what Americans eat and why—a flavorful blend of The Omnivore's Dilemma, Salt Sugar Fat, and Freakonomics that reveals how the way we live shapes the way we eat.
Food writer and Culinary Institute of America program director Sophie Egan takes readers on an eye-opening journey through the American food psyche, examining the connections between the values that define our national character—work, freedom, and progress—and our eating habits, the good and the bad. Egan explores why these values make for such an unstable, and often unhealthy, food culture and, paradoxically, why they also make America's cuisine so great.
Egan raises a host of intriguing questions: Why does McDonald's have 107 items on its menu? Why are breakfast sandwiches, protein bars, and gluten-free anything so popular? Will bland, soulless meal replacements like Soylent revolutionize our definition of a meal? The search for answers takes her across the culinary landscape, from the prioritization of convenience over health to the unintended consequences of "perks" like free meals for employees; from the American obsession with "having it our way" to the surge of Starbucks, Chipotle, and other chains individualizing the eating experience; from high culture—artisan and organic and what exactly "natural" means—to low culture—the sale of 100 million Taco Bell Doritos Locos Tacos in ten weeks. She also looks at how America's cuisine—like the nation itself—has been shaped by diverse influences from across the globe.
Devoured weaves together insights from the fields of psychology, anthropology, food science, and behavioral economics as well as myriad examples from daily life to create a powerful and unique look at food in America.
What forces truly shape the American plate?
- The American Food Psyche: Explore the surprising links between our core values—work, freedom, and progress—and the often-unhealthy habits on our plates.
- Consumer Choice & Customization: Unpack the psychology behind why McDonald's has over 100 menu items and why chains like Chipotle thrive on the promise of personalization.
- Modern Eating Habits: From the rise of Sad Desk Lunch and protein bars to the billion-dollar market for gluten-free products, discover what's really behind our food trends.
- The Behavioral Economics of Food: A fascinating blend of insights from psychology, anthropology, and food science that reveals the hidden logic behind what, how, and why we eat.
