Design Management

"A wonderful book which not only gives a holistic view about design management in a broad context, but also practically combines methods and tools with case studies. It is a powerful handbook that every innovator in design business needs to read." * CAI Jun, Professor, Academy of Arts & Design / Director of Design Management Research Lab, Tsinghua University *
"A thoughtful and thoroughly engaging commentator on Design Management, Hands blends well documented research and a wonderful array of international case studies that clearly illustrate the value of design to the organisation, regardless of industry and commercial sector. An invaluable companion guide to both students and practitioners." * Rachel Cooper OBE, Distinguished Professor: Design Management and Policy, Lancaster University, UK *
"A comprehensive overview of design management as a discipline. Not only is this book is a 'must read' for those Masters (including MBA) and Undergraduates studying Design, Design Studies, Design Management and Design in Business, but it also makes for a valuable refresher for those who are practicing in these disciplines. A highly recommended read." * Peter Ford, Professor of Design and Design Unit Director, De Montfort University *
"David Hands has been researching and teaching design management for over 25 years. This new book gives us a useful overview of currents trends and developments in this forever changing subject area. This content makes the book an invaluable companion for anybody seeking to explore contemporary design management." * Professor Tom Inns, Director, Glasgow School of Art, Glasgow *