Demystifying Creativity

This book is a study of the psychology, neuroscience and philosophy of creativity, originality and inspiration viewed from the lens of a seasoned game developer. It introduces the concept of creative sobriety, a practice that advocates better understanding our own sources of inspiration so that we can intellectually drive our creative voice closer to originality.

The creative process is not just a methodical sequence of steps - it's organic in its nature. It's an improvised dance between the conscious and the subconscious mind, where knowledge, experience, intuition, observation, imagination and projection meet in ways that are completely unique to each person. Presenting practical and theoretical approaches to originality and game concept generation, the book begins by offering a definition of creativity and exploring the notion of creative sobriety. It then moves on to chapters that blend theory and practice, covering topics such as innovation, the creative process, auteurship, collaboration, and creative vision.

Written by award-winning Creative Director and Game Designer Fawzi Mesmar, this book will be of great interest to students of game design and creative professionals working within industry, as well as those looking to learn more about the creative process.