Data Mining Techniques in CRM

Inside Customer Segmentation

By: Konstantinos K. Tsiptsis, Antonios Chorianopoulos

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Hardcover | 17 February 2010 | Edition Number 1

At a Glance

Hardcover
372 Pages

Dimensions(cm)
25.4 x 18.03 x 2.54

Hardcover

RRP $155.05

$154.75

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Industry Reviews

"The book is written in a language that is easily accessible to business users who are not fluent in statistical methods and who have no prior exposure to the data mining or customer segmentation domain . . . This book is poised to become a standard reference, and I unconditionally recommend it to anyone working in this field." (Computing Reviews, 23 June 2011)

"This is an excellent book for any data miner or anybody involved in CRM. The text is clear and pictures are well done and funny which is rare enough to be mentioned. From basic to advanced topics, the book is a very pleasant journey inside data mining with a clear focus on customer segmentation. Really advised if you're not a fan of formulas." (Data Mining Research, 18 March 2011)

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