Darwin's Medicine

Name: Darwin's Medicine
Brand: Taylor & Francis Ltd
Price: 280.99 AUD
Availability: BackOrder

How Business Models in the Life Sciences Industry are Evolving

By: Brian D. Smith

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Hardcover | 19 October 2016 | Edition Number 1

At a Glance

Hardcover
296 Pages

Dimensions(cm)
24.6 x 17.4 x 2.3

Hardcover

RRP $326.00

$280.99

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Darwinâs Medicine is the sequel to Brian D. Smithâs influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwinâs Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.

Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:

The mechanisms of evolution in this exceptional industry;
The six great technological and social shifts that are shaping its landscape;
The emergence of 26 distinct, new business models; and
The lessons that enable firms to direct and accelerate their own evolution.

These insights map out the industryâs complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.

The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firmâs evolutionary trajectory.ã

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