Darwin's Medicine

Part 1: The Future of Pharma - Reprise

1. Introduction and an Invitation to Skip a Chapter

2. An Important Industry at Risk

3. The Best Idea Anyone Has Ever Had

4. The Biologists Got There First

5. Applying Evolutionary Theory to the Pharmaceutical and Medical Technology Sectors

6. Explaining the Industry's Past

7. Predicting the Future of Pharma and Medtech

8. Practical Implications for an Evolving Industry

9. Watching the Future Unfold

Part 2: An Immeasurably Superior Power

10. Introduction: The Emergent Pressures of Selection

11. Selection Pressures Emerging from the Social Environment

12. Selection Pressures Emerging from the Technological Environment

13. Asking the Right Questions

Part 3: Evolution is Cleverer Than You Are

14. Introduction: Orgel's Second Law

15. Technological Innovator Species Emerging in the Government Payer Habitat

16. Technological Innovator Species Emerging in Patient Payer Habitats

17. Operationally Excellent Species Emerging in the Government Payer Habitat

18. Operationally Excellent Species Emerging in Patient Payer Habitats

19. Customer Intimate Species Emerging in the Government Payer Habitat

20. Customer Intimate Species Emerging in Patient Payer Habitats

21. A Big Bang of Life Science Business Models

Part 4: Guiding the Blind Watchmaker

22. Introduction: From Description to Prescription

23. Which Fitness Peak(s) Should We Climb?

24. What Capabilities Does Our New Business Model Need?

25. How Should We Design a Capable Holobiont?

26. How Do We Build Our Core Capabilities?