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Cyberpop : Digital Lifestyles and Commodity Culture - Sidney Eve Matrix

Cyberpop

Digital Lifestyles and Commodity Culture

By: Sidney Eve Matrix

eText | 13 May 2013 | Edition Number 1

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Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as 'virtuality,' 'speed,' and 'Connectivity') operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson's Neuromancer, Scott Westerfeld's Polymorph), advertising for digital products and services (Apple Computer's '1984/McIntosh' campaign, AT&T's 'mLife' campaign), digital artworks (including virtual females such as Motorola's 'Mya' and Elite Modeling Agency's 'Webbie Tookay,' and work by visual artist Daniel Lee for Microsoft's 'Evolution' campaign), and video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities - which typically fetishize computers and celebrate a 'high tech' aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to 'think different' (in the words of Mac advertising) about the consequences of the digitalization of everyday life.
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Non-FictionEngineering & TechnologyMechanical Engineering & MaterialsMaterials ScienceLawLaws of Specific JurisdictionsSocial LawMedical & Healthcare LawRegulation of Medicines & Medical DevicesSociety & CultureCultural StudiesPopular Culture
ScienceScience in GeneralImpact of Science & Technology on SocietyComputing & I.T.Computer ScienceArts & EntertainmentDance & Other Performing ArtsMedia StudiesHistorySociology & AnthropologyAnthropologySocial & Cultural Anthropology, Ethnography

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Paperback

Published: 27th July 2012

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