Cyberpop

Digital Lifestyles and Commodity Culture

By: Sidney Eve Matrix

Write A Review

Hardcover | 22 May 2006 | Edition Number 1

At a Glance

Hardcover
206 Pages

Dimensions(cm)
22.9 x 15.2 x 1.27

Hardcover

$546.75

or 4 interest-free payments of $136.69 with

Ships in 15 to 25 business days

Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as ''virtuality,'' ''speed,'' and ''Connectivity'') operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA, The Matrix), popular literature (William Gibson''s Neuromancer, Scott Westerfeld''s Polymorph), advertising for digital products and services (Apple Computer''s ''1984/McIntosh'' campaign, AT&T''s ''mLife'' campaign), digital artworks (including virtual females such as Motorola''s ''Mya'' and Elite Modeling Agency''s ''Webbie Tookay,'' and work by visual artist Daniel Lee for Microsoft''s ''Evolution'' campaign), and video games (Tomb Raider). Each close reading illustrates the ways in which representations of digital lifestyles and identities - which typically fetishize computers and celebrate a ''high tech'' aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to ''think different'' (in the words of Mac advertising) about the consequences of the digitalization of everyday life.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.