CX Trinity

Customers, Content, and Context: Musings and Observations on the Evolving Customer Experience

By: Alan J. Porter, Douglas Potter (Illustrator)

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Paperback | 15 February 2021

At a Glance

Paperback
218 Pages

Dimensions(cm)
21.59 x 13.97 x 1.17

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$56.99

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CX Trinity explores three key facets of customer experience (CX): how we talk to customers, the content we provide to them, and the contexts in which they consume our content.

Any good customer experience is driven by a combination of three critical elements:

Meeting the customer's needs
Delivering the right content to help the customer
Understanding the context of where, when, and how the customer interacts with you

This book pulls together 52 essays that originally appeared as blog posts on Alan's Content Pool blog, LinkedIn, and the CMS Wire website. They reflect Alan's years of experience writing, designing, and managing content for both large and small corporations. These essays have been collected, updated, and edited for this volume.

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