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Customer Service Is Just Foreplay : The Modern Customer Experience Will Separate You from the Competition - Brian Appleton

Customer Service Is Just Foreplay

The Modern Customer Experience Will Separate You from the Competition

By: Brian Appleton, Jason D Cass, Shapiro Elyssa (Editor)

Paperback | 15 June 2015

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Business as usual gets a new life in Customer Service is Just Foreplay. This information-packed guide is filled with relevant modern practices and principles that can be applied to any agent or agency in the insurance industry. Client interactions have made a major shift over the past decade. Merely providing good customer service has been surpassed by digital tools and strategies that make up a great customer experience. Mobile apps, online chat and payment systems as well as 24/7 accessibility aren't just "extras" anymore. Agents are charged with evaluating and changing out-of-date business models to keep pace with online competitors. Jason Cass, owner of JDC Insurance Group, is a thought leader, speaker, agency owner and champion for the independent insurance industry. As an entrepreneur, Jason has first-hand experience building a profitable agency that can be run both virtually and digitally. In Customer Service Is Just Foreplay Jason will show you how to do the same.

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