Get Free Shipping on orders over $79
Customer Relationship Management Systems Handbook - Duane E. Sharp

Customer Relationship Management Systems Handbook

By: Duane E. Sharp

eText | 19 July 2002 | Edition Number 1

At a Glance

eText


$239.80

or 4 interest-free payments of $59.95 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today's sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

on
Desktop
Tablet
Mobile

More in Customer Services

The Thank You Economy - Gary Vaynerchuk

eBOOK

HOLD - Amas Tenumah

eBOOK

eBook

RRP $17.59

$16.99