Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits

By: David Bejou (Editor), Timothy Keiningham (Editor), Lerzan Aksoy (Editor)

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eText | 8 December 2006 | Edition Number 1

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152 Pages

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Get the competitive edge by effectively managing customer lifetime value

The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi