Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage - Anupama Ambika

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Customer Centric Support Services in the Digital Age

The Next Frontier of Competitive Advantage

By: Anupama Ambika (Editor), Varsha Jain (Editor), Jagdish N. Sheth (Editor), Emmanuel Mogaji (Editor)

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Hardcover | 3 January 2024

At a Glance

Hardcover
320 Pages

Dimensions(cm)
21.59 x 15.24 x 2.54

Hardcover

$259.01

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This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.

Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.

The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.

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