Critical Functions

"Critical Functions: Needed Roles in the Innovation Process" explores the essential roles individuals play in successful innovation. This book, by Roberts and Fusfeld, delves into the dynamics of the innovation process, identifying key functions and the individuals best suited to fulfill them. It provides insights for managers and entrepreneurs seeking to foster innovation within their organizations. By understanding these critical functions, businesses can improve their ability to develop and implement new ideas, leading to increased competitiveness and growth.

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