Crisis Proof

How to Prepare for the Worst Day of Your Business Life

By: Jonathan Hemus

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Paperback | 16 December 2020

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270 Pages

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WINNER of the Specialist Business Book category of the 2021 Business Book Awards.

Mishandled crises can devastate businesses, lives and livelihoods.

Crisis Proof will enable you to sleep peacefully at night, knowing your organisation is ready to protect its business and reputation, whatever the world may throw at it.

Read this book to ensure you succeed in your role as your organisation's crisis management champion by:

â¢ Gaining confidence and clarity about the requirements to make your company crisis proof

â¢ Learning how to create and embed a crisis-resistant culture

â¢ Understanding the real purpose of crisis management plans and critical content

â¢ Creating a high performing crisis management team

â¢ Discovering the essential characteristics of a successful crisis response

Industry Reviews

'No one is born a crisis manager and few receive formal training on how to become one. That's why this book is so important: it gives busy executives the knowledge and confidence to protect business reputation on the worst days of their business lives.'

Anik Michaud, Group Director Corporate Relations, Anglo American

'In an ever riskier world, the requirement to plan for crisis has never been greater. If you're unsure where to start, I can think of no better place than this book.'

Steve Parkinson, Former Group Head of Operational Resilience, Sky

'Doing and saying the right things under the intense pressure of a crisis is a unique challenge. Through this book, Jonathan Hemus reveals the secrets of protecting business reputation under fire.'

Aoife Clarke, Head of Communications & Marketing, Lidl Ireland & Northern Ireland

'Anyone aspiring to lead crisis management within their organisation should read this book. Crisis Proof equips them with the principles, framework and practical tips to protect their organisations from harm and plays a vital part in developing the crisis managers of the future.'

Professor Pavel Albores, Director, Aston University CRISIS Centre

'Jonathan Hemus has distilled his twenty-five years' crisis management experience into a book which is essential reading for anyone wanting to prepare their business to respond effectively to a crisis. Read it now (before it's too late!).'

Paul Newman, Former VP Communications, Procter & Gamble and eBay

'As one of the foremost experts in crisis management, Jonathan Hemus is exceptionally well qualified to write this book. Act on what he says and you won't go far wrong.'

Dennis Flynn, OBE, Founder and former Managing Director, Crisis Solutions

'There are many books on how to respond to a crisis but few that equip you to effectively prepare for them.

Crisis Proof tells you everything you need to know about how to create and maintain an effective crisis management programme.'

Claire Gosnell, Global Head of Brand, Communications and Marketing, Clifford

Chance LLP

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