Creativity+

Creativity+ is designed to be interactive and as creative as its premise. It is a book, toolkit and it is a philosophy that teaches you how to infuse creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition.

It is divided into the four phases of innovation: Vision, Discovery, Ideation and Momentum. In each phase, the reader is provided with the Mindset (attitudes), Skillset (knowledge), Toolset (techniques) and a supporting Case Study that gives a real-life example of these skills in action.

The book is divided into 4 phases (Visioning, Discovery, Ideation and Momentum) and each phase is colour-coded and has its own unique symbol to make navigating the toolkit very easy. Each phase is supported by the relevant Mindset, Toolset, Skillset and illustrative Case Study. The Mindset, Toolset, Skillset and Case Study each have their own symbol, so the reader always knows where they are and/or can quickly find the relevant information when using the flip-board format.

At the end of each of the four phases, there are blank pages for note taking making this book a living tool.

About the Author

Paulina Larocca is a leading creativity and innovation expert with over 15 years’ experience delivering innovation for multi-national corporations and a keynote speaker on innovation, creativity, creative leadership and creating a more innovative culture.

She has an MSc Creativity and Change Leadership from Buffalo State University and is a graduate of THNK Creative Leadership School in Amsterdam, which focuses on the intersection between creativity, innovation and leadership, as applied to social change.

For over six years, she has worked as the Creativity and Concept Director for Pernod Ricard Winemakers, one of the world’s leaders in wines and spirits, driving the front end of the pipeline by identifying and creating new product concepts. She has a specialisation in breakthrough innovation and created a company called Vinarchy, that launched disruptive concepts, on behalf of Pernod Ricard Winemakers. She now consults to large organisations on creativity and innovation.