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Creative Superpowers : Equip Yourself for the Age of Creativity - Daniele Fiandaca

Creative Superpowers

Equip Yourself for the Age of Creativity

By: Daniele Fiandaca, Scott Morrison, Mark Earls, Laura Jordan Bambach

Hardcover | 3 October 2019 | Edition Number 2

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'Every business leader should read it immediately' - Emma Gannon, author of The Multi-Hyphen Method 

'A book that made my brain fizz' - Bruce Daisley, VP EMEA, Twitter 

We are about to enter an Age of Creativity that requires a new set of skills. This book introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities, namely the powers of: Hacking - learn how becoming a hacker will help you tackle problems in different ways. Making - learn how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents. Teaching - learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving - learn how looking to what already exists helps you solve your problems.

Industry Reviews
A must-read for anyone interested in developing their creativity at work, in any industry. Features contributions from leading figure in the creative industries: storytellers, advertising gurus, business innovators, designers and more. An evolved version of the creativity classics - One Plus One Equals Three (Dave Trott), Hegarty on Advertising (John Hegarty) and The Advertising Concept Book (Pete Barry) - for the digital age.

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