Corporate Denial

Confronting the World's Most Damaging Business Taboo

By: Will Murray

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eText | 28 January 2005 | Edition Number 1

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"What do you do when ordinary becomes OK?
Corporate Denial confronts head on everything that anybody who has ever worked in a company goes home and moans about, and helps do something about it.

The vast majority of companies are in denial about the fact that they have become very ordinary places to be. As a result they are unchallenging, uninspiring, ineffective and generally listless. Corporate Denial helps companies of all sizes communicate and get to grips with the etiquette of inaction. It says the things you have longed to say, talks about the things you see on a daily basis and gives you a hammer to smash some corporate cows with. This is a manifesto for action for those who are just interested in the pursuit of good business. Read it and lead your organization out of denial.

Corporate Denial comes with its very own antidote, Codenial, to relieve the pressures and pains of working. Codenial (tm) provides: