Corporate Communication

Transformation of Strategy and Practice

By: Michael B. Goodman, Peter B. Hirsch

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Hardcover | 1 January 2020

At a Glance

Hardcover
164 Pages

Edition Type
New edition

Dimensions(cm)
25.4 x 17.8

Hardcover

$249.75

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Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases:

The Internet and Corporate Websites;

Social Media in and out of Corporate Communication;

and Business Digitization.

The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment.

Industry Reviews

"Our profession is at an inflection point created by digital empowerment, hyper-transparency, and global interconnectedness. Corporate Communication: Transformation of Strategy and Practice is an indispensable guide for any communication executive seeking to navigate these currents to create an impactful career for themselves and competitive advantages for their company."-Richard A. Woods, Senior Vice President, Corporate Affairs (Retired), Capital One
"In Corporate Communication: Transformation of Strategy and Practice, the reader rides waves from the functional history and purpose of corporate communication, right into examples of practice as described by leaders in the profession. Goodman and Hirsch have woven insights from the CCI Corporate Communication Practices and Trends studies and selected sections from contributing authors to offer fact, color, and texture to this deeply informative narrative."-Raymond C. Jordan, Senior Vice President, Amgen

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