Corporate Advocacy

A Strategic Communications Approach

By: Yvette Sterbenk

Write A Review

Hardcover | 4 November 2025 | Edition Number 1

At a Glance

Hardcover
184 Pages

Dimensions(cm)
22.9 x 15.2 x 1.27

Hardcover

$305.00

or 4 interest-free payments of $76.25 with

Ships in 5 to 7 business days

Providing a foundational look at corporate advocacy from the perspective of strategic communications, this book develops strategies for authentic and meaningful ways companies can engage in advocating for social issues in order to have the strongest and most positive impact on society and their business.

Customers, employees, investors, and other stakeholders increasingly expect companies to address complex, and sometimes divisive, sociopolitical issues. Communications professionals must determine how best to engage with those issues both internally and externally, while considering a variety of operational and reputational factors. This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It starts by providing a contextual and theoretical foundation for the topic, continues with an exploration of the perspectives of various stakeholder groups, and then focuses on the most ethical practices for communicating and acting on a companyâs advocacy stance.

Ideal as a primary text at the advanced undergraduate or master's level in a corporate advocacy course or a supplementary text in a corporate social responsibility communication, public relations, strategic communication, or marketing course, this text is also well suited to new professional communicators.

An instructorâs manual with suggestions for in-class exercises and assignments and links to further resources is available at www.routledge.com/9781032595542.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.