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Consuming Atmospheres

Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

By: Chloe Steadman (Editor), Jack Coffin (Editor)

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Hardcover | 9 October 2023 | Edition Number 1

At a Glance

Hardcover
224 Pages

Dimensions(cm)
16.0 x 24.2 x 2.0

Hardcover

$538.75

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Atmosphere is a term often used in everyday life to describe how a consumption space feels and has long been an important theme within marketing. There has been renewed interest in atmosphere over recent years in marketing and beyond, with the concept at a crucial point in its development. However, research about atmosphere is often confined into disciplinary silos.

Consuming Atmospheres unsettles such disciplinary boundaries by delivering an interdisciplinary collection of cutting-edge work on atmosphere and consumption. Specifically, the book brings together experts from various disciplinary backgrounds to explore how atmospheres are designed, experienced, and researched. Within these three thematic parts organising the collection, atmosphere is explored across a range of consumption and geographic contexts, including pop-up stores, music festivals, tourist spaces, town centres, sports stadia, amusement arcades, food and drink, urban squats, and seaside piers across England, Scotland, Denmark, and Slovenia.

The book will appeal to academics and postgraduate students within marketing and beyond, given the chapter authors have backgrounds in marketing, consumer research, geography, sociology, youth studies, art and design, place management, and law. It may also be of interest to practitioners endeavouring to co-create more effective consumption atmospheres, such as marketers, retailers, and place managers.

Industry Reviews

"A groundbreaking book that delves into the emerging field of sensory ethnography, offering a comprehensive approach to understanding atmospheres in various contexts, highlighting the importance of tactile, auditory, olfactory, and kinaesthetic sensations in shaping human experiences. It provides a solid theoretical foundation, then dives into practicalities, dissecting methods like sensory participation, soundwalks, and video walks, with case studies across urban, commercial, and cultural settings...The book's interdisciplinary approach is refreshing, because it integrates anthropology, sociology, psychology, geography, and cultural studies, acknowledging the multifaceted nature of atmospheres shaped by social, cultural, and environmental factors, and this broadens the understanding of sensory and atmospheric experiences."

Ana Margarida Silvestre Graca, Leisure Studies Journal

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