Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Consumer Identities : Agency, Media and Digital Culture - Candice D. Roberts

Consumer Identities

Agency, Media and Digital Culture

By: Candice D. Roberts (Editor), Myles Ethan Lascity (Editor)

eBook | 15 July 2019 | Edition Number 1

At a Glance

eBook

RRP $125.40

$112.99

10%OFF

or 4 interest-free payments of $28.25 with

 or 

Instant Digital Delivery to your Kobo Reader App

This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgement that identity is a constructed and contested space, the authors analyse emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in popular culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.

on

You Can Find This eBook In

Non-FictionSociety & CultureSocial Issues & ProcessesConsumerismMedia StudiesPsychologyThe Self, Ego, Identity, PersonalityBusiness & ManagementSales & MarketingMarket ResearchCultural StudiesPopular Culture
Sociology & AnthropologyAnthropologySocial & Cultural Anthropology, Ethnography

More in Society & Culture

This product is categorised by