Get Free Shipping on orders over $79
Consumer Behavior, Global Edition - Michael R. Solomon

Consumer Behavior, Global Edition

By: Michael R. Solomon, Cristel Antonia Russell

eText | 9 November 2023 | Edition Number 14

At a Glance

eText


$79.99

or 4 interest-free payments of $20.00 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

on
Desktop
Tablet
Mobile

More in Management & Management Techniques

Hypercompetition - Richard A. D'aveni

eBOOK

$44.99

General Managers - John P. Kotter

eBOOK

$17.99

Manager as Negotiator - David A. Lax

eBOOK