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Constructing Nixon's Majority : Winning Rhetoric in the Presidential Election of 1972 - Frank Kusch

Constructing Nixon's Majority

Winning Rhetoric in the Presidential Election of 1972

By: Frank Kusch

Hardcover | 12 November 2026

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Format
Hardcover

Dimensions(cm)
22.86 x 15.24

Hardcover

RRP $200.00

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This book reframes the 1972 election as a masterclass in political messaging, strategy, and the manipulation of national divisions. Drawing on extensive archival research, it reveals how Nixon's campaign reshaped American conservatism, laying the groundwork for modern political polarization.

Frank Kusch argues that Nixon's landslide was the product of a carefully orchestrated campaign that capitalized on the fears of a conservative electorate uneasy with the social upheavals of the 1960s. By presenting Nixon as a steady leader amid turmoil, his campaign forged a coalition defined less by polices it championed than conditions it opposed—radicalism, protest, and chaos.

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Non-Fiction History Earliest Times to Present Day 20th Century History from 1900 to 2000 Post War 20th Century History after 1945 Politics & Government Political Structure & Processes Elections & Referenda Regional & National History History of the Americas Biographies & True Stories Biographies

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