Compassion Inc.

Be inspired to transform your business to change the world. Do you ever wonder how successful businesses can be used as a force for good? Do you sometimes feel conflicted by the principles of capitalism? Do you wish to change the world around you whilst doing what you love? In this book, Gaurav Sinha, world-class businessman and entrepreneur, founder of Insignia in 2003, outlines the economics of empathy for life and for business. He offers actionable solutions to maintaining a successful trade in a changing global landscape where conscience, ethics, and authenticity are high on the agenda. The chapters analyse and re-imagine core business principals: * Incorporating Compassion - why good human values are the foundation for great business values. * The Rise of Altruistic Aesthetes - Why consumers are willing to pay more for ethical brands than just affordable brands. * The Principles of Edifying Essentialities - principles to build and nurture virtuous relationships between people, products and experiences, inspired by Buddhist teachings. * Redefining `USPs' - from Unique Selling Proposition to Universally Sustainable Principles; the importance of aligning business strategies with universally sustainable principles * RoE: Return on Empathy - How companies and individuals need to build a foundation that rises above profits to prosperity. * The Power of Altruistic Capitalism - The impact Return on Empathy can make. * Citizens of Compassion - Capturing the essence of empathy and ethics in life and business. The world is changing, perceptions are shifting, consumers are evolving, and this book will ensure your business keeps up.