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Communicating Strategy - Phil Jones

Communicating Strategy

By: Phil Jones

eText | 2 March 2017 | Edition Number 1

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'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

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You Can Find This eBook In

Non-FictionEconomicsBusiness & ManagementBusiness StrategyPsychologyPsychological Theory, Systems, Schools of Thought & ViewpointsOccupational & Industrial PsychologyOrganisational Theory & BehaviourReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication StudiesManagement & Management Techniques
Leadership & Motivation for ManagementBusiness Communication & Presentation

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